If you want to accumulate a great client base with referrals be sure to get to know your clients. When a client is booking a session we always take the time to answer any questions that they may have. We also ask them what they have envisioned for the outcome of their portraits. It is very important to listen and learn about what they have in mind and what their needs are. There are many different types of clients and we as photographers must take the time to understand their needs so that they will leave happy and give great referrals.
Many first time clients are nervous and it is your job as a photographer to make them feel comfortable. If they are not comfortable then you may end up with portraits of clients that have wonky and uncomfortable expressions on their faces. It is important to explain to the client that they are beautiful and that you will find their best side and pose for an amazing outcome. Visualize what the client has explained in expectations and give them exactly what they want plus more. When the client views the photographs for the first time you want for them to feel the “wow” factor that will leave them bragging about your work to others with the need to return for future sessions.
You will have experiences where some clients show up without make up on, with a request that when editing the images, lip color, blush and eye shadow be added. Be sure to ask about this topic if they do not mention it, because there are many that actually just want to look natural with no editing alterations. If you do feel the need to add make up to some of the images that you edit, be sure to explain to the client that you did this as an extra perk so that they could see how beautiful they would be with it added to the portrait.
Working with a family or group takes a lot more time and focus. Be sure to schedule enough time so that you can take portraits of each member and ask them if they have any special requests. This is another great example to use in order to get more referrals.
Individual sessions are the easiest and time is not a factor, because these shoots are snap, snap, pose, snap and before you know it you are finished within minutes. Working with children on the other hand may require a little more patience and understanding. Some children session are on point and so easy, but then there are those where the child will not sit still for anything. This is when you get creative! It is okay if the child is active, you still have a great opportunity to get some really great shots. These sessions may even turn out to be the most unique and captivating of many.
We hope that these tips have been insightful and helpful with ideas that will encourage your inspiration as a photographer. Just always remember, get to know your clients so that you can be successful in your future ventures and sessions.